all testing and deployment to someone else. How can you create anything of value if you don’t have feedback on how it’s used? (Location 1196)

Note: Feedback

the First Ideal of Locality and Simplicity. (Location 1910)

“The Second Ideal is Focus, Flow, and Joy. (Location 1914)

Note: Second ideal

The Third Ideal is Improvement of Daily Work. (Location 1922)

Note: Third ideal

The Fourth Ideal is Psychological Safety, where we make it safe to talk about problems, because solving problems requires prevention, which requires honesty, and honesty requires the absence of fear. (Location 1923)

Note: Fourth ideal

the Fifth Ideal is Customer Focus, where we ruthlessly question whether something actually matters to our customers, as in, are they willing to pay us for it or is it only of value to our functional silo?” (Location 1925)

Note: Fifth ideal

“Almost all businesses fade over time, because any profitable operation will attract competitors. The economic logic of selling reductions in transactional cost is irresistible and inevitable,” (Location 4648)

Note: Business fade over time